ESL One Rebrand

Capacity’s ongoing partnership with ESL led to the opportunity to bring their flagship tournament series, ESL One, under the new masterbrand — as we did previously for ESL Pro League. While Pro League is all about pure competition, ESL One is a gathering of fans and players around a game we all love, celebrating the opportunity to immerse ourselves in it for a long weekend with live matches, autograph signings, fan experiences, etc…

Which is why we focused the rebrand around the human element, stylizing footage to live within the ESL brand palette and bringing the viewer into the experience even if they’re watching a livestream from the other side of the world. In addition to the broadcast package, we got to influence several other touchpoints, including the stage design which can be spotted within the montage.